Crafting a Kickstarter: Aventuria
We’re getting close to being able to announce the official launch date of the Aventuria Kickstarter. There are some final details to be worked out, so some things are still subject to change. However, we thought it might be good to give you a little overview of how we’re approaching this Kickstarter.
Keeping it Simple
This means pledge levels, add-ons, and shipping. With a board game, there are so many additional expenses that can be tacked on that the Kickstarter funding level often bears no relation to how many copies you’ve actually sold. The way around this is to do add-ons and shipping after the fact. That makes it much easier to charge each backer’s shipping costs more accurately, and it keeps the add-ons from inflating our funding level. This does mean the Kickstarter level will appear lower, but it works out better in the end.
Because of this, we’re also keeping the pledge levels very simple. There are a small number of levels, and they can be summarized like this:
- Digital Only
- Base Set+Digital
- Everything (Base Set, Two Expansions, and Digital)
And that’s it! There may be one additional, very limited option on top of that, but otherwise those are the pledge levels.
That doesn’t mean we’re not having any add-ons though! Our intention is to have many of the stretch goals be available as add-ons in case you want to purchase more copies. Not all stretch goals may be available this way, but we’ll try to do it for as many as we can.
In addition to this, there will be a few stretch goals that provide the added benefit of unlocking an add-on that will be available for purchase at the end of the campaign. This will allow even non-backers to purchase these add-ons, which will be great for people who might be fans of The Dark Eye and maybe want a t-shirt (to name a random example).
The stretch goal list is still being finalized, but that’s because we have a lot of them. We plan to keep them coming very rapidly, so make sure you watch the Kickstarter once it gets going!